GOOD PHARMA← The episode
THE GOOD PHARMA LIBRARY · COMPANY STORIES1876 — 2026

Eli Lilly.
A medicine company.

A small laboratory. A life-saving hormone. A century and a half of reinvention. The people, medicines, and difficult choices that made Lilly.

Editorial illustration of pharmacy bottles, a brick laboratory, fermentation vessels and a DNA ribbon
Original AI-assisted editorial illustration · symbolic, not an archival reconstruction

There are two ways to tell the story of a pharmaceutical company. One follows the names on the bottles. The other follows everything that has to happen before a bottle can reach a patient: a discovery, an experiment, a factory, a clinical trial, an approval, a prescription.

Lilly’s history lives in the distance between those two stories. Its medicines have changed what doctors can offer. Its manufacturing has helped turn scarce biological substances into repeatable products. Its controversies remind us that scientific achievement does not settle questions about evidence, promotion, or access.

This is a history of the company, rather than a catalogue of inevitable progress. Some discoveries became enduring treatments. Some promises failed. Each decade changed what it meant to be a medicine company.

THE LONG VIEW

One company.
Sixteen decades.

Follow the thread from an Indianapolis pharmacy to modern biotechnology. Select a decade to enter the story.

Archival portrait of Colonel Eli Lilly
Colonel Eli Lilly · Lilly historical collection
1876 · A COMPANY BEGINS

Before the company,
there was a pharmacist.

Colonel Eli Lilly opened his Indianapolis business in 1876. A pharmacist and Civil War veteran, he brought a practical ambition to a trade still crowded with remedies of uncertain quality: make dependable medicines.

The distinction matters. The founder did not begin with insulin, a biotechnology platform, or a blockbuster. He began with the work of preparing medicines and building confidence in what a customer received. His name became the company’s identity; the harder task was making that identity mean something from one batch to the next.

The modern story can make the outcome seem predetermined. At the beginning, it was a small business in a particular city, facing a much older question: why should anyone trust what is inside the bottle?

Source: Indiana’s biography of Colonel Lilly ↗

Make quality
a repeatable practice.

In 1886, Lilly hired a full-time scientist to strengthen the evaluation of its medicines. This was an early move toward making scientific work part of the business itself.

A pharmacist can prepare a remedy carefully. A growing manufacturer has a different problem: how to make that care survive greater volume. Testing, measurement, and technical expertise become essential when the person who makes a medicine is no longer the person who hands it to a patient.

This is one of the quiet themes that runs through Lilly’s history. Research is not only the dramatic moment when a new substance is discovered. It is also the patient work of checking whether a process can be trusted.

Source: Lilly’s archived heritage account ↗

A company has to
outlive its founder.

Eli Lilly died in 1898. His death marks a useful dividing line in the story: the life of the man and the life of the company are no longer the same narrative.

Every business built around a founder eventually encounters this test. Personal standards have to become organizational habits. A reputation has to survive decisions made by people who did not create it. Later generations inherit a name, but they still have to decide what to do with it.

For the reader following Lilly across the twentieth century, that distinction is essential. “Lilly” will increasingly mean chemists, physicians, technicians, factory workers, partners, and patients—not just the individual whose surname appears on the label.

Source: Indiana’s biography of Colonel Lilly ↗
Horse-drawn carriages used to deliver Lilly medicines
Medicine in motion · Lilly historical collection

The last mile
was always part of it.

After the 1906 San Francisco earthquake, Lilly replaced lost pharmaceutical supplies without charge. The episode offers a different view of a medicine business: one defined by distribution and response as well as production.

A treatment has little value to someone who cannot obtain it. The route from a manufacturing site to a damaged city makes that fact visible. Across this history, the means of transport and the sophistication of the products will change. The need for reliable delivery will not.

Source: Lilly’s historical timeline ↗

A wider responsibility.

In 1917, Lilly partnered with the American Red Cross on a field hospital in France staffed by Indiana personnel. The war placed medicine inside a vast logistical challenge.

That setting helps explain why histories of pharmaceuticals cannot stay inside the laboratory. A discovery needs trained people, equipment, transport, and institutions capable of putting it to use. A wartime hospital brings all those dependencies together in one place.

The next decade would produce a different emergency: patients waiting for a newly discovered hormone that could not yet be manufactured in sufficient quantities.

Source: Lilly’s historical timeline ↗

Two institutions,
one family name.

The Lilly family established Lilly Endowment in 1937. The philanthropic institution and the pharmaceutical company are distinct organizations; the shared name should not obscure that difference.

This chapter widens the lens from medicines to the institutions that business wealth can support. When following a company across generations, it is easy to collapse its owners, its employees, and its surrounding civic life into one story. Keeping them separate makes the history more precise.

Source: Lilly’s historical timeline ↗
Lilly employees working on a penicillin production line in the 1940s
Penicillin production, 1940s · Lilly historical collection

The factory becomes
part of the discovery.

Penicillin required a collective industrial effort. British researchers, American government laboratories, and companies including Lilly, Merck, Squibb, and Pfizer worked on the problems that separated an unstable laboratory material from a widely available antibiotic.

Fermentation was only part of the challenge. The drug also had to survive extraction, purification, and packaging. Lilly contributed to work on producing different penicillins by changing the substances fed to the mold.

This was not one company’s isolated triumph. It was an example of medicine advancing through shared scientific knowledge and competing industrial capabilities. The factory floor belongs in the photograph because it belongs in the explanation.

Source: ACS, discovery and development of penicillin ↗
Lilly employees packing polio vaccines for shipment
Polio vaccine shipments · Lilly historical collection

From treating illness
to preventing it.

Lilly manufactured the Salk polio vaccine in 1955 and introduced the antibiotic vancomycin in 1958. Prevention and treatment posed different scientific questions, but both demanded dependable production.

The photograph above is a useful counterweight to the familiar image of a lone scientist. Packing and shipping do not look like discovery. Yet the practical impact of a vaccine depends on them. Medicine becomes a public-health achievement only when many ordinary steps work together.

Source: Lilly’s historical timeline ↗

New diseases.
New kinds of questions.

In 1961, Lilly introduced vinblastine, a cancer medicine derived from the Madagascar periwinkle. The company’s reach was extending beyond the infectious-disease and insulin chapters that had shaped its earlier identity.

There is no single scientific method for building a diversified pharmaceutical company. A hormone, an antibiotic, and a plant-derived cancer drug can begin in different places. Their paths converge in the need to establish what a substance does, which patients it can help, and how it can be made consistently.

Source: Lilly’s historical timeline ↗

A famous medicine
starts as a research problem.

The work behind Prozac involved Lilly researchers Ray Fuller, David Wong, and Bryan Molloy. Their investigation of neurotransmission and serotonin reuptake helped produce fluoxetine, the compound later sold under that name.

The history is a reminder that a launch date compresses years of work into a single point on a timeline. Before a drug has a recognizable brand, it has experimental results, competing hypotheses, and uncertain prospects.

The next decade would bring two different expressions of that patient work: a new way to manufacture human insulin and a medicine that became closely associated with the treatment of depression.

Source: Science History Institute, the researchers behind Prozac ↗

What comes
after a breakthrough?

The 1990s brought a group of important approvals across diabetes, oncology, psychiatry, and bone health. Read together, they show why a company’s future cannot be understood through a single medicine.

Humalog, approved in 1996, extended the insulin story into a rapid-acting analog. Altering insulin’s behavior offered a different route to progress from simply reproducing the human hormone. The scientific question had moved from how to make insulin to how to adapt its action.

Source: FDA, Humalog approval record ↗

Zyprexa and Gemzar arrived in the same year, but addressed very different clinical needs. Evista followed in 1997. Their shared corporate home should not make their evidence, risks, or uses interchangeable.

The medicines of the 1990s

Selected first U.S. approvals · indications below describe the original approval context.

GemzarPancreatic cancer

Gemcitabine. Gemcitabine entered U.S. practice for pancreatic cancer. Later approvals added other cancer settings; those are separate milestones.

Approval history & evidence ↗
HumalogDiabetes

Insulin lispro. A rapid-acting insulin analog. It extended Lilly’s insulin history from producing the human hormone to modifying its absorption profile.

Approval history & evidence ↗
ZyprexaPsychotic disorders

Olanzapine. The original approval addressed manifestations of psychotic disorders. Subsequent approvals included bipolar indications. The later marketing case is discussed below.

Approval history & evidence ↗
EvistaOsteoporosis prevention

Raloxifene. Initially approved to prevent osteoporosis in postmenopausal women. Treatment and breast-cancer risk-reduction indications came later.

Approval history & evidence ↗
Historical bottles of Zyprexa in different strengths
Zyprexa packaging · Lilly historical collection

Evista illustrates the need to read a drug’s history in stages. Its initial approval concerned prevention of postmenopausal osteoporosis; subsequent uses expanded. A current label is a record of accumulated decisions, not necessarily a snapshot of what was approved on day one.

A good timeline therefore needs more than a date and a product name. It needs to explain which decision that date represents.

Source: Evista prescribing information ↗

Approval is a milestone.
It is not the end of the evidence.

In 2011, Lilly withdrew Xigris after a trial failed to demonstrate a survival benefit in patients with septic shock. The medicine had been approved in 2001 for selected adults with severe sepsis at high risk of death.

That reversal is an important part of an honest timeline. Medicines are evaluated with the evidence available at a particular time. Later studies can change the judgment. A history that lists only approvals would miss this movement.

Source: Lilly’s Xigris withdrawal announcement ↗

The decade also brought Trulicity in 2014 and Verzenio in 2017. Dulaglutide expanded Lilly’s work in type 2 diabetes through GLP-1 receptor agonism. Abemaciclib brought a targeted approach to certain breast cancers through inhibition of CDK4 and CDK6.

Both point toward the next chapter: a portfolio organized around biological mechanisms, with clinical evidence defining the people for whom each medicine is appropriate.

Trulicity label ↗ Verzenio label ↗
Mounjaro medicine packaging photographed by Lilly
Mounjaro · Lilly product imagery

A new chapter
in metabolic medicine.

The FDA approved Mounjaro in May 2022 for type 2 diabetes and Zepbound in November 2023 for chronic weight management in eligible adults. Both contain tirzepatide, which acts at GIP and GLP-1 receptors.

These are distinct product approvals for the same active ingredient. Counting them as two unrelated molecular discoveries would distort the history. Their importance lies in the clinical evidence and uses behind each decision.

FDA: Mounjaro ↗ FDA: Zepbound ↗
2022

Mounjaro

Tirzepatide · type 2 diabetes

2023

Zepbound

Tirzepatide · chronic weight management

2024

Kisunla

Donanemab · Alzheimer’s disease

2026

Foundayo

Orforglipron · oral GLP-1 medicine for weight management

In July 2024, the FDA approved Kisunla for Alzheimer’s disease, with treatment initiated in the mild cognitive impairment or mild dementia stage studied in clinical trials. Its benefits and risks make patient selection and monitoring central to the story.

Source: FDA, Kisunla clinical evidence ↗

In April 2026, the FDA approved Foundayo, orforglipron, an oral GLP-1 medicine for weight management. The development extends the metabolic-medicine chapter from injectable treatments to a small-molecule pill.

Source: FDA announcement, April 1, 2026 ↗
Two Lilly employees working in a modern manufacturing facility
The continuing work of making medicines · Lilly manufacturing imagery
1876 → TODAY

The science changes.
The central question remains.

How does a discovery
become a medicine
people can actually reach?

That question connects the early laboratory to the insulin factory, the antibiotic production line, and the modern clinical trial. It also keeps the company’s achievements in proportion. A medicine’s value is experienced by a person; the systems around it determine whether that person can benefit.

Lilly’s history is still being written. The next chapter will depend on discoveries that work, evidence that holds up, manufacturing that can meet demand, and decisions about access that reach beyond the laboratory.

THE PODCAST

Go back to
the beginning.

Listen to Good Pharma’s Eli Lilly, Part 1.

Episode, research notes & transcript ↗

About this story

This independently written historical companion draws on the primary records and historical accounts linked throughout. It is not a transcript of the podcast. The approval timeline is a selection of important Lilly medicines, not an exhaustive regulatory inventory. Dates refer to first U.S. product approvals unless stated otherwise; launch dates, expanded indications, and withdrawals are distinguished in the text.

Historical images and product photography: Eli Lilly and Company, with source links in each caption. The opening illustration is AI-assisted editorial artwork and does not depict a specific historical building or production process. Product names identify historical subjects; this page is not affiliated with Eli Lilly and Company.

Updated September 28, 2026.